Shalini Mittal

Entrepreneur | Craft Industry Leader | Founder & CEO

About Me

I am Shalini Mittal, a visionary entrepreneur with 26 years of business experience and a strong passion for empowering artisans, crafters, and creative entrepreneurs. I have been leading the craft industry for 17 years, revolutionizing the way crafters access premium supplies, learn business strategies, and scale their handmade ventures.

As the driving force behind multiple successful brands, I believe in quality, innovation, and education, helping thousands of artisans turn their creativity into a profitable business.

Brands & Business Leadership

Crafter’s Corner – India’s Largest Crafting Supply Store

Established as India’s premier crafting platform with 16,000+ products.
Offers high-quality, hard-to-find supplies for DIY artists, paper crafters, and mixed-media creators.
Supports artisans with education, resources, and community engagement.

Dress My Craft – A Global Crafting Brand

A globally recognized Indian brand available in 24 countries.
Offers a premium range of crafting tools, paper collections, embellishments, and accessories.
Features in top international crafting expos and retail platforms.

Bling My Closet – Empowering Women Through Stylish Accessories

A fashion-forward brand focused on elegant, stylish accessories for modern women.
Supports women entrepreneurs by providing affordable yet luxurious designs.

Educational Programs

Beyond running successful businesses, I am deeply committed to empowering creative entrepreneurs through specialized business coaching programs.

Money Making Class (MMC) – Transform Your Handmade Business

This strategic business coaching program helps artisans attract high-paying customers and build a profitable craft brand.

Master Pricing & Value Perception – Stop underpricing and charge what you're worth.
Luxury Branding & Packaging – Present your work as a premium product.
Sales & Negotiation Strategies – Confidently sell without discounts.
Customer Psychology & High-End Marketing – Learn how to make customers buy with ease.

Pricing Class – The Science of Profitable Pricing

A step-by-step approach to pricing handmade products without undervaluing your work.

Learn to calculate material, labor, and business expenses.
Discover psychological pricing techniques to boost sales.
Get exclusive templates for easy cost tracking.

Awards & Recognition

🏆 Recognized as "Best Brands" on Amazon in 2019.

🏆 Awarded "Best Craft Supplies Brand" at the MAGICKA Awards, Delhi.

🏆 Featured at global crafting expos & international retail platforms.

My Vision & Impact

✔ Transformed thousands of craft businesses through education and mentorship.
✔ Built India's leading craft supply platform with unmatched variety.
✔ Expanded Indian craft brands to a global audience, competing with international leaders.
✔ Pioneered business education for handmade entrepreneurs, helping them scale profitably.